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CBS has rejected a Super Bowl ad submitted by a gay dating Web site that shows two male football fans making out.The network shot down the commercial Friday in a letter to the site -- Man -- saying the "creative is not within the Network's Broadcast Standards for Super Bowl Sunday."Also the network said its sales department had difficulty verifying the credit of the site to guarantee payment of the estimated .5 million cost to air the ad."After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot," said CBS, in a statement.Mancrunch's tagline is, "Where many many many men come out to play."CBS has already rejected one gay-themed ad from the game, by Go
You see ads for erectile dysfunction morning, noon and night.
It's discriminatory that they won't show this."Buchter said the site spent more than $100,000 on the ad and has raised $40 million from investors."They should call our bluff," she said.
"As always, we are open to working with the client on alternative submissions."Sources said the network felt the site was using the tried-and-true tactic of generating free publicity by submitting a Super Bowl ad they knew was likely to be rejected and was ultimately unwilling to pay for.
A Man Crunch representative denied that the ad was a marketing ploy and called CBS' decision discriminatory."We're 100 percent serious," said rep Elissa Buchter. If the ad showed a man and woman kissing, it would have been accepted.
According to Fox News: The 30-second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips.
Suddenly, the two begin making out, much to the shock of a guy sitting close by.
Lola is shown mincing like a fashion designer throughout.
"If the ad doesn't air on the Super Bowl, it will air on another network.
It's not like it plays like Adam Lambert [kissing another man on the AMAs]."CBS was rocked by controversy when it accepted a pro-life Super Bowl ad from conservative group Focus on the Family and announced it was relaxing its standards on accepting "advocacy" ads.