“I was surprised when they would put up billboards here so you can meet other white singles because every day you can meet white singles, apart from being perplexed by the need for a service to meet white people in a state that—according to 2014 census estimates—is more than 91 percent white.” “We didn’t do this [dating site] because we’re racist.We did it because: one) we thought it was a great business concept, and two) we have a right to, and we want people to understand everyone has rights.

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A billboard showing a beaming Caucasian woman with a smiling Caucasian man with his arms wrapped around her from behind against a romantic pink-fade-to-purple background would likely have gone unnoticed by Utah freeway drivers as an advertisement any other online dating website—except this one was called Where White People

Many will argue that a dating site devoted to racial preferences is implicitly racist. At this point, we’re not promoting same-sex relationships.

He stressed that anyone 18 and over can join and was absolutely not opposed to interracial relationships. It may not be a site for them [gay men and lesbians], and I get it. That’s their choice.” The 53-year-old from Utah runs a car dealership as his prime job, but decided to create Where White People when he was home sick watching daytime television with his wife, Jodi, and noticed a slew of advertisements for race- and religion-specific websites.

Russell said, “Black People Meet.com, LDSSingles.com, Farmers Five months later, there’s a site.”This is actually a second marriage for the couple, though Russell said he never tried online dating.

Although there are ample dating sites devoted to helping people seeking racial, religious, ethnic, and other groups, a site devoted to a preference for whites rubbed people the wrong way. If you’re black, Asian, or Hispanic, and prefer white that’s great.” Russell denied any discrimination against those seeking same-sex relationships. I personally don’t have an issue, but we’re not promoting it at this time.

Even though the dating site’s founder, Sam Russell, adamantly denied a racist objective to Where White People Meet.com, it’s not difficult to see how it could become a hotbed for white nationalists or, conversely, those who enjoy trolling them. But when The Daily Beast asked how someone seeking a same-sex relationship on Where White People could logistically search for dates, Russell admitted that “In reality, it’s probably not easy, but at the same time there are hundreds of dating websites for people to go to for whatever it is they want.

He added that the company wants a diverse clientele.

Russell first came up with the idea five months ago, while spending a sick day home from work.

He and Jodie, his wife of four years, were fascinated by the commercials for dating websites such as “Black People Meet,” “Farmers Only,” “Christian Mingle,” and "LDS (Latter Day Saints) Singles" on daytime television.