With such large market share, we will see apps and services scramble to add video, and even video-calling features, to experience an upswing in traffic and user engagement.

We saw early evidence of this trend during the first quarter of 2015 with the launch of Meerkat at South by Southwest last month and Twitter quickly responding to shut down the use of its social API.

Uncencored mobile video chat-21

This could be a conservative estimate considering mobile video already claimed 55 percent of all traffic in 2014.

These indicators point to very strong consumer demand for fast, seamless video moments, especially those that encourage people to share the videos they’ve watched and uploaded.

This is important because by 2019, in just four years from today, we will have increased our data usage to 288 exabytes (almost 10x) with the key smartphone drivers being video, photo, and messaging.

The verticals driving data collection match the world’s high valuations, notably Instagram at $35 billion, Snapchat at $10 to $15 billion and Whatsapp at $19 billion, but have virtually no revenue (yet).

There are over 2 billion live social media accounts globally with over 1.6 billion mobile social media accounts, equaling a 23 percent year on year growth from January 2014 to January 2015.

Mobile data will grow by 59 percent in 2015 with the key driver of this growth being mobile video.

As of March 2015, mobile video is predicted to drive over 60 percent of data traffic in 2018.

Therefore, in 2015, it is easy to see why the value of a mobile business will depend on how well the company understands – and leverages – the collection of data.

An analysis of Q1 2015 mobile data by my firm, Personagraph, revealed the following three trends that will be must-haves to capture this movement in 2015.