What we believe, endorse, agree with, and depend on is representable and, increasingly, represented on the Web.

The term "social Web" was coined by Howard Rheingold for this network in 1996; Rheingold was quoted in an article for Time on his website "Electric Minds", described as a "virtual community center" that listed online communities for users interested in socializing through the Web, saying that "The idea is that we will lead the transformation of the Web into a social Web".

However, social interaction has been facilitated by the web for nearly the entire duration of its existence, as indicated by the continuing success of social software, which at its core centers around connecting individuals virtually with others whom they already have relationships with in the physical world.

Email dates from the 1960s, and was one of the first social applications to connect multiple individuals through a network, enabling social interaction by allowing users to send messages to one or more people.

The Web is more a social creation than a technical one.

During the "one-way conversation" era of online applications in the mid '90s, most of the nearly 18,000 web pages in existence were "read only", or "static web sites" with information flowing exclusively from the person or organization that ran the site; although the web was used socially at this time, communication was difficult, achieved only through individuals reacting to each other's posts on one web page by responding to them on their own personal web page.

In the mid '90s, Amazon and other pioneers made great progress in advancing online social interaction by discovering how to link databases to their web sites in order to store information as well as to display it; in concert with other innovations, this led to the rise of read-write web applications, allowing for a "two-way conversation" between users and the individual or organization running the site.

We clump into families, associations, and companies.

We develop trust across the miles and distrust around the corner.

These tastes vary depending on who the target audience is, and what they are looking for.

For individuals working in the public relation department, the job is consistently changing and the impact is coming from the social web.

I designed it for a social effect—to help people work together—and not as a technical toy.

The ultimate goal of the Web is to support and improve our weblike existence in the world.